Copywriting - Tell a Story

July 17, 2017

Copywriting is definitely an art that many small business owners totally forget about when creating their websites. In this podcast, "Small Biz Stacey" outlines the number one technique for creating content that will make your website convert into customers.

Episode Transcript

http://smallbizmarketingspecialist.com/episode47

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Give Your Customers Something To Talk About

July 10, 2017

As you may already know getting your audience engaged in your social media is not as easy as some will make it sound. In this podcast "Small Business Stacey" lays out a couple of simple techniques for getting your audience engaged and talking about your company, product or services.  

Episode Transcript

http://smallbizmarketingspecialist.com/episode46

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3M’s To Superpower Your Marketing

July 3, 2017

Strongly to get you're marketing to work? There are 3M's that will superpower your marketing. "Small Business Stacey" shares how these 3Ms will give you more customers/clients/patients, more sales, and more money. 

Episode Transcript

http://smallbizmarketingspecialist.com/episode45

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Website Additional Resources Area

June 24, 2017

Website Additional Resources Area - 16 Critical Elements of a Online Front Door - Element 16 of 16

Your homepage should tell a story from top to bottom. "Small Business Stacey" shares how to tell your story and move visitors to the next step via the resources area. This is part 16 of 16 part series. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

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Promoting Your Core Products and Services

June 12, 2017

Promoting Your Core Products and Services - 16 Critical Elements of a Online Front Door - Element 14 of 16

Promoting your core products and services on your home page seems like a no-brainer, but done wrong you can completely overwhelm your visitors who will then just bounce. "Small Business Stacey" shares how to use your homepage to showcase your core products and services in a way that invites and engages them. This is part 15 of 16 part series with Part 16 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode43

 

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Use Content Upgrades For Lead Capture

June 5, 2017

Use Content Upgrades For Lead Capture - 16 Critical Elements of a Online Front Door - Element 14 of 16

In this podcast "Small Biz Stacey" explains and shows why the best way to capture real leads from your website is by adding non-obtrusive calls to action with your content expanding on access to additional content of value. Obtrusive pop-ups that used to work no longer work well or provide qualified leads, and if you are using them you may be being penalized by Google. This is part 14 of 16 part series with Part 14 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode42

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You Must Have A Clear Path and Easy Navigation On Your Website

May 28, 2017

You Must Have A Clear Path and Easy Navigation On Your Website - 16 Critical Elements of a Online Front Door - Element 12 of 16

In this podcast "Small Biz Stacey" lays out a clear path on why you should have a clear path and easy navigation for your website users. Getting users to your site is only the first step, but helping them find the content or answers to their questions that they are looking for from your product or service is crucial to conversion. This is part 13 of a 16 part series with Part 14 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode41

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Do You Have Social Proof On Your Website

May 21, 2017

Do You Have Social Proof On Your Website - 16 Critical Elements of a Online Front Door - Element 12 of 16

In this podcast learn from "Small Biz Stacey" how important is social proof on your website. You can bring visitors to your site, but as the saying goes "the proof is in the pudding" meaning if you can't show that others trust you and your business why should they. This is part 12 of a 16 part series with Part 13 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode40

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Incorporate Personality and Fun Into Your Website

May 14, 2017

Engage your website visitors immediately with some personality and fun on your homepage. In this podcast "Small Biz Stacey" outlines and gives some great examples of how adding personality and fun to your website can really grab and stick in your website visitors minds, even after they have left your website. This is part 11 of a 16 part series with Part 12 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode39

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It’s Critical To Change Your Website Content and Keep It Fresh

May 8, 2017

16 Critical Elements of a Online Front Door - Element 10 of 16 - Changing Your Website Content and Keeping It Fresh

If the front page of your website just looks like an online brochure that doesn’t have anything new, visitors won’t come back. “Small Business Stacey” shares how you can feature changing content on your homepage to show your company is active and wants visitors to return. This is part 10 of a 16 part series with Part 11 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode38

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