Small Biz Marketing Specialist

Small Biz Marketing Specialist header image 1

Promoting Your Core Products and Services

Promoting Your Core Products and Services - 16 Critical Elements of a Online Front Door - Element 14 of 16

Promoting your core products and services on your home page seems like a no-brainer, but done wrong you can completely overwhelm your visitors who will then just bounce. "Small Business Stacey" shares how to use your homepage to showcase your core products and services in a way that invites and engages them. This is part 15 of 16 part series with Part 16 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode43

 

Currently Featured Marketing Programs:

Daily Deals for Massive Profits - http://dailydealsformassiveprofits.com/

Silver Platter Marketing Membership - http://smallbizmarketingspecialist.com/silver-platter-marketing-membership/

00:0000:00

Use Content Upgrades For Lead Capture

Use Content Upgrades For Lead Capture - 16 Critical Elements of a Online Front Door - Element 14 of 16

In this podcast "Small Biz Stacey" explains and shows why the best way to capture real leads from your website is by adding non-obtrusive calls to action with your content expanding on access to additional content of value. Obtrusive pop-ups that used to work no longer work well or provide qualified leads, and if you are using them you may be being penalized by Google. This is part 14 of 16 part series with Part 14 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode42

00:0000:00

You Must Have A Clear Path and Easy Navigation On Your Website

You Must Have A Clear Path and Easy Navigation On Your Website - 16 Critical Elements of a Online Front Door - Element 12 of 16

In this podcast "Small Biz Stacey" lays out a clear path on why you should have a clear path and easy navigation for your website users. Getting users to your site is only the first step, but helping them find the content or answers to their questions that they are looking for from your product or service is crucial to conversion. This is part 13 of a 16 part series with Part 14 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode41

00:0000:00

Do You Have Social Proof On Your Website

Do You Have Social Proof On Your Website - 16 Critical Elements of a Online Front Door - Element 12 of 16

In this podcast learn from "Small Biz Stacey" how important is social proof on your website. You can bring visitors to your site, but as the saying goes "the proof is in the pudding" meaning if you can't show that others trust you and your business why should they. This is part 12 of a 16 part series with Part 13 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode40

00:0000:00

Incorporate Personality and Fun Into Your Website

Engage your website visitors immediately with some personality and fun on your homepage. In this podcast "Small Biz Stacey" outlines and gives some great examples of how adding personality and fun to your website can really grab and stick in your website visitors minds, even after they have left your website. This is part 11 of a 16 part series with Part 12 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode39

00:0000:00

It’s Critical To Change Your Website Content and Keep It Fresh

16 Critical Elements of a Online Front Door - Element 10 of 16 - Changing Your Website Content and Keeping It Fresh

If the front page of your website just looks like an online brochure that doesn’t have anything new, visitors won’t come back. “Small Business Stacey” shares how you can feature changing content on your homepage to show your company is active and wants visitors to return. This is part 10 of a 16 part series with Part 11 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode38

00:0000:00

Including Trust Elements On Your Homepage

Would you do business with someone you couldn't trust? Of course not! That's why it's so important to put trust elements on your home page. "Small Business Stacey" shares 3 examples of companies that do a great job of this. This is part 9 of a 16 part series with Part 10 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page - Element 9 of 16 - Trust Elements

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode37

 

00:0000:00

Prominently Display The Problems or Issues You Solve On Your Website

On your home page you only have seconds to capture the potential customers attention so one of the most effective ways to do this is to prominently display the main issues or problems that you will solve for them. They likely have a problem, and are searching for a resolution on the internet, that is how they found on your website to begin with. In this podcast of the 16 Critical Elements of a Online Front Door "Small Biz Stacey" will illustrate why it is critical to display the main issues or problems that you solve on your website homepage. This is part 8 of a 16 part series with Part 9 of 16 to follow. Please be sure to watch all 16 episodes.

Download 16 Elements of a Great Online Home Page - Element 8 of 16 - Problems or Issues You Solve

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode36

00:0000:00

How Important is Video On Your Homepage

 

Incorporating video into your online front door is a great way to tell/show your story. "Small Biz Stacey" provides examples of how other small businesses are using the power of video to engage with visitors. This is part 7 of a 16 part series with Part 8 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page - Element 7 of 16 - Video

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode35

00:0000:00

What Is Visual Branding

How do you develop a brand identity that tells a consistent, coherent story without saying a word? In this podcast "Small Business Stacey" shares Why is visual branding important to your online front door. This is part 6 of a 16 part series with Part 7 of 16 to follow.  Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page - Element 6 of 16 - Visual Branding

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode34

 

Currently Featured Marketing Programs:

Daily Deals for Massive Profits - http://dailydealsformassiveprofits.com/

Silver Platter Marketing Membership - http://smallbizmarketingspecialist.com/silver-platter-marketing-membership/

00:0000:00